R4U urges British Olympic Association to review sponsorship from Persimmon Homes due to their continued failure to provide football facilities

R4U-led Saffron Walden Town Council and Uttlesford District Council have both written to the British Olympic Association asking them to review their sponsorship relationship with Persimmon Homes in light of the developer’s continued refusal to provide completed football pitches and changing facilities off Lime Avenue in Saffron Walden.

Alex Armstrong (R4U) Alex Armstrong (R4U)

R4U’s Cllr Alex Armstrong, who is the UDC Portfolio Holder for Sport, said “Providing football fields and changing rooms at Lime Avenue in Saffron Walden was part of a planning obligation that Persimmon Homes should have honoured more than 5-years ago. We believe it is unethical for the British Olympic Association to accept money from big-business developers that pretend to be promoting sports, but in reality refuse to provide much needed facilities for communities. Football is an Olympic sport. As such, both Saffron Walden Town Council and Uttlesford District Council have now written to the British Olympic Association urging them to review Persimmon Homes’ position as one of their corporate sponsors.”

Paul Gadd (R4U) Paul Gadd (R4U)

Council Leader at SWTC, R4U’s Cllr Paul Gadd added “Earlier this month, SWTC, UDC and Saffron Walden Community FC also wrote a joint letter to each of the board directors of Persimmon, asking them to ensure the delivery of the required football pitches and associated facilities. This included their chairman, Mr Roger Devlin, who was previously the Senior Independent Director at the Football Association. You would hope that he would understand the importance of these facilities, but Persimmon still has not complied. The feedback that Saffron Walden Community FC has received shows that our local community is sadly far from the only one being treated in such a way by this developer. Now the Councils have taken the case to the British Olympic Association and Team GB to ensure that they are aware of Persimmon’s actions. We would hope that they would not knowingly allow themselves to be financially associated with a company that treats grassroots sports this way.”

About Residents for Uttlesford

Residents for Uttlesford (R4U) is the local independent party of north-west Essex towns and villages. Formed in 2014 by a number of residents’ groups, the party believes that on local issues residents should decide, not Westminster parties. R4U’s success has been based on the desire to give local people a voice and implement long range strategic and sustainable plans for their area.

R4U leads Uttlesford District Council (UDC). In its first election in 2015 it became the second party at UDC. In the May 2019 R4U gained majority control of UDC winning two-thirds of the seats. The result delivered the biggest loss of seats by any UK Conservative controlled council in the UK. In 2021 the party won half the Essex County Council seats in Uttlesford district.

R4U also leads Saffron Walden Town Council, where under its stewardship the council has rebuilt finances, invested in community assets, and won multiple awards, including the best run council in Essex. It is a minority party on Great Dunmow Town Council.

Residents for Uttlesford can be found on the web at www.residents4u.org.